Brand and Logo Usage

Third-party brand marks create two risks: (1) misleading advertising when a merchant is not enabled, and (2) trademark misuse.

The Rules:

  • Only use a payment method name or logo after the specific merchant is confirmed enabled for that method.

  • Use only approved logo files provided by the merchant or the applicable brand, and follow their brand guidelines.

  • Do not create "logo soups" that imply coverage you cannot substantiate.

  • When in doubt, use generic wording: "digital wallets" or "pay over time."

  • Never edit or recolor third-party logos.

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