Best Practices
Helping Your Merchants Announce Crypto and Digital Wallet Acceptance
It’s essential that consumers know when a merchant begins accepting crypto and digital wallet payments awareness sparks curiosity, and curiosity leads to adoption. When merchants communicate early and often, customers not only notice, they start paying in new ways that grow business.
To help your merchants spread the word effectively, encourage them to combine three key approaches:
Visibility: Use signage, logos, and banners (both in-store and online) to clearly show that crypto and digital wallets are now accepted.
Education: Share FAQs and ensure staff can confidently explain how these payment types work and the benefits to customers.
Marketing: Promote the new options through social media, email campaigns, and special offers to drive engagement and encourage trial.
We have put together some suggestions and examples for you below.
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Window Decals & Door Stickers: “Now Accepting Crypto / Digital Wallets / Buy Now Pay Later” placed at entrances.
Countertop & POS Signage: Table tents, signage, or digital screen messages near the register.
Employees: Every check out should begin with "Will you be paying with a digital wallet or a card today?”
On Their Website
Homepage Banner / Hero Section: Promote “More ways to pay. Crypto, Wallets, Buy Now Pay Later payment options now available.”
Checkout Page Logos: Display wallet icons such as Venmo, Paypal, CashApp, Alipay, Wechat Pay, Crypto, and Buy Now Pay Later through Klarna alongside traditional card payment icons.
FAQ Update: Add a section explaining which payment methods are accepted and how they work.
Digital Receipts & Invoices
Add a trailer line to the bottom of the customer receipt copy: “We now accept Crypto, Digital Wallets, and Buy Now Pay Later options for your convenience.”
For ecommerce, include it in order confirmation emails.
Social Media & Email Marketing
Social Posts: Share an announcement post with visuals: “Great news! More ways to pay: Crypto, Venmo, PayPal, CashApp & Buy Now Pay Later are now live.”
Email Blast: Send a “New Ways to Pay” update to the customer list.
Highlight Benefits: Pair announcements with value drivers (ex. “Split your payments with Buy Now Pay Later” or “Pay with your own crypto wallet”).
Promotions & Campaigns
Launch Campaign: Offer a small discount or loyalty points for using a new payment method (ex: “Try Buy Now Pay Later today and save 10%”).
Bundle Campaigns: Pair new payment options with product promotions “Buy more now, pay later.”
Customer Loyalty & Rewards Integration
Highlight that these added methods of payment work seamlessly with existing loyalty programs.
Example: “Earn points no matter how you pay with crypto, wallets, or Buy Now Pay Later.”
Press & Community Outreach
Issue a press release or blog post: “XYZ Business is now accepting Crypto, Digital Wallets, and Buy Now Pay Later.”
Partner with your MSP to co-promote on LinkedIn, local media, or community boards.
Receipts of Trust & Innovation
For industries like luxury goods, frame it as brand innovation: “Leading the way in payment flexibility.”
Frame it as a customer-first service: “Meeting you where you are.”
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